Collection and Use of Your Information
The goal of the SPINECARE OF NY web site is to provide current and useful information about SPINECARE OF NY, our services, our educational and research activities, our physicians, and information for physicians, other health providers, and members of the public in the broad area of musculoskeletal medicine. We therefore need to collect information about our users to understand their interests. We collect two types of information from you, “aggregate and anonymous information” and “personally identifiable information.”
- Collection of Aggregate and Anonymous Information. Aggregate and anonymous information is information that we collect about users of the SPINECARE OF NY web site that cannot be tied back to a specific individual. Each time a user comes to the SPINECARE OF NY web site, we collect some information to help us assess what users wish to know. We collect users’ IP addresses (for example, whether the user logged on from a .com, .gov, .edu, or other domain), referral data (for example, the address of the last URL a user visited prior to clicking through to the SPINECARE OF NY web site), browser and platform type (for example, a Microsoft browser on an Apple platform), and information regarding how frequently our users request or indicate an interest in certain types of information on the SPINECARE OF NY web site. We collect this information to improve our content and keep it in line with the needs of our users. We will use this aggregate and anonymous information to direct our efforts to better meet the needs of our users, by analyzing how often users are accessing certain features of the SPINECARE OF NY web site.
- Collection of Personally Identifiable Information. The SPINECARE OF NY web site may also collect personally identifiable information about you, our users, when you visit the SPINECARE OF NY web site. We only collect the personal information about you that you provide to us, and we only use that personal information for the purpose of providing information, services, or materials to you that you have requested, unless you specifically consent to (or, if required by applicable law, authorize in writing) other uses of your information. If you register at any of the SPINECARE OF NY web site in order to use special services for registered users only, we will require that you provide your name and e-mail address, and may also require that you provide additional information, such as your address, and indicate your affiliation with SPINECARE OF NY. We use this information only to improve your experience at the SPINECARE OF NY web site and to enable you to maintain and gain access to your specially personalized areas of the SPINECARE OF NY web site. Your identifying information will be shared by us with authorized SPINECARE OF NY employees and staff, health care providers affiliated with SPINECARE OF NY, certain third party vendors who provide services to SPINECARE OF NY (as described more fully below), and other third parties as required by applicable law. Your identifying information will not be otherwise shared without your written permission (or, if required by applicable law, authorization). If you are using the SPINECARE OF NY web site to register and pay for an educational program, please read “Registration for Education Division Programs Through Authorize.Net®” below. If you are using the SPINECARE OF NY web site to make a charitable donation to SPINECARE OF NY, please read “Giving to SPINECARE OF NY – Online Donations” below.Other specific instances when we collect personally identifiable information from you through the SPINECARE OF NY web site, and how we may use and/or disclose that information in those instances, include:
- Patient Stories: If you click on “Share Your Story”, you will be taken to a fillable form where you will be asked to provide your contact information (name, email address, and phone number), hometown (city, state, and country), age, the name of procedure(s) you had at SPINECARE OF NY, and the name of your physician/therapist, and then there is a free-form box for you to tell your story as well as a place for you to submit photos or videos. If you then check a box to specifically authorize SPINECARE OF NY to use and disclose information you submit about your SPINECARE OF NY experience (including any photo or video that you submit), if SPINECARE OF NY accepts your story, we will electronically post it to https://spinecareofny.wpengine.com/ and/or SPINECARE OF NY social media channels. Patient stories that are accepted will be searchable so that others with similar conditions or injuries can learn more from your story. The fillable form also contains a check box to receive more information from SPINECARE OF NY. If that box is checked, you will receive our monthly newsletter and other information from SPINECARE OF NY.
Use of “Cookies”
Our Commitment to Children’s Privacy
Protecting the privacy of children is very important to SPINECARE OF NY. Thus, we never collect or maintain personally identifiable information from anyone we actually know to be under age 13.
Links to Other Sites
The SPINECARE OF NY web site use a variety of other measures to maintain the security of your personal information. Protocols have been developed to comply with the security requirements of government agencies and commercial organizations.
The SPINECARE OF NY web site is carefully secured to preserve the privacy of your personal information. However, please remember that no transmission of data over the Internet or any wireless network (for example, a WiFi Hotspot in a coffee shop or airport) can be guaranteed to be 100% secure. In addition, our security is dependent upon your efforts to protect the security of any computer you use to access the SPINECARE OF NY web site, including any wireless network you use, and also the confidentiality of the password you use to access the areas of the SPINECARE OF NY web site that require you to register and log-in. As a result, while we strive to protect your personal information, the SPINECARE OF NY web site cannot guarantee the absolute security of any information that you transmit to us or receive from us, and you therefore agree to use the SPINECARE OF NY web site at your own risk. Once we receive your transmission, we do make reasonable efforts to ensure its security on our systems. All personally identifiable information about you that SPINECARE OF NY creates, receives, stores, or transmits is covered by our privacy and security policies.
Although we make efforts to preserve user privacy, we may need to disclose personal information when required by law or when we have a good faith belief that such action is necessary to comply with a judicial proceeding, a court order, or other legal process. In addition, we reserve the right to report to law enforcement agencies any activities that we reasonably believe to be unlawful, and to release to such agencies information about users of the SPINECARE OF NY Web Sites who we reasonably believe to be engaged in or involved with such activities.
Finally, in the unlikely event that SPINECARE OF NY is (or all or substantially all of our assets are) acquired by a third party, merges with a third party, or is bankrupt or ceases operations and dissolves, you should expect that any information you submitted through the SPINECARE OF NY Web Sites will be transferred to a third party.
Changes to this Policy
If we would like to make any substantial change in connection with use of any personally identifiable information that we have already collected from you through the SPINECARE OF NY web site, then we will contact you by e-mail to give you the option to accept or decline the proposed change in use of the personal information that we collected from you.